OUR AUDIENCE
Multicultural markets in Australia
2 million reach
International audiences, primarily
for Australian companies
90 million reach overseas
Multicultural markets
in Australia
The Australian consumer market is highly fragmented:
Over 50%
of Sydney and Melbourne are from non-English speaking backgrounds
7 Million
Australians were born overseas
5 Million
Asian-Australians, growing over 40%
Key audience we can reach include (but are not limited to):
Cultural Pulse channels can reach 40 million in China
2.9 million
WeChat users in Australia
2 Million
People of Chinese origin in Australia
1.3 Million
Chinese tourists in Australia in 2019
China
Is Australia’s largest Trading partner
183,000
Chinese Students in Australia
20
Chinese media outlets in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL CHINESE AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Study Gold Coast Testimonial – Alfred Slogrove – CEO Study Gold Coast
- Sudirman Cup Testimonial – Watch the testimonial from Loke Poh Wong, Tournament Director/Badminton Legend
- Southern Cross News Tasmania Media Coverage – Southern Cross News Tasmania – Sunday 3rd September, 2017
- Financial Review Media Coverage – How sport is forging pathways into multicultural communities
Cultural Pulse channels can reach 20 million in India
1.4 million
People of Indian origin in Australia
90,000
Indian students in Australia
365,000
Indian tourists in Australia in 2019, with a 15% p.a. increase in VFR (Visiting Friends and relatives)
India
Is a core focus for Australian trade and diplomatic relations
Over 500
Media and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL INDIAN AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Study Gold Coast Testimonial – Alfred Slogrove – CEO Study Gold Coast
- Melbourne Stars Testimonial – Luckee Kohli – Cultural Pulse Multicultural Ambassador
- MoneyGram Testimonial – Watch the testimonial from Deepika Chadha and Alma Salen, Money Gram’s Marketing Managers
Cultural Pulse channels can reach 5 million in Korea
94,500
KakaoTalk users in Australia
135,000
Koreans in Australia in 2019
281,000
Korean Tourists in Australia in 2018-2019
Korea
Is a core focus for Australian trade and diplomatic relations
Over 50
Media and community organisations in Australia
90,000
Kakao Talk users in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL KOREAN AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Sudirman Cup Testimonial – Watch the testimonial from Loke Poh Wong, Tournament Director/Badminton Legend
- Financial Review Media Coverage – How sport is forging pathways into multicultural communities
Cultural Pulse channels can reach 5 million people in Kanagawa Prefecture (including Tokyo) and Osaka
475,000
Japanese tourists in Australia in 2019
52,000
Japanese in Australia in 2019
1850
Japanese students in the Gold Coast in 2019
Japan
Is a core focus for Australian trade and diplomatic relations
Around 30
Media and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL JAPANESE AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Study Gold Coast Testimonial – Alfred Slogrove – CEO Study Gold Coast
- Financial Review Media Coverage – How sport is forging pathways into multicultural communities
Cultural Pulse channels can reach 400,000 potential students in Brazil and Colombia
150,000
Spanish speakers in Australia in 2019
154,130
Latin Americans in Australia in 2019
25,000
Brazilian students in Australia, and Colombia one of the fastest growing student markets
Around 20
Media and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL LATIN AMERICAN AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Study Gold Coast Testimonial – Alfred Slogrove – CEO Study Gold Coast
- Tourism & Events Queensland (Pumas vs. Wallabies) Testimonial – Hugo Javier Gobbi – Argentinian Ambassador
Cultural Pulse channels can reach 2,000,000 Filipinos in the Philippines
Fourth
Fastest-growing in Australia
(communities with population >200,000)
328,000
Filipinos in Australia in 2019
50
media and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL PHILIPPINES AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- MoneyGram Testimonial – Watch the testimonial from Deepika Chadha and Alma Salen, MoneyGram’s Marketing Managers
- Neos Kosmos Media Coverage – AFL kicks goals for multicultural Australia
South Africa the largest community in Australia with 98,180 people in 2019
100
Music and cultural events across the year
290,000
Africans in Australia in 2019
50
media and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL AFRICAN AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- MoneyGram Testimonial – Watch the testimonial from Deepika Chadha and Alma Salen, MoneyGram’s Marketing Managers.
- Grant Cosgriff Testimonial – Senior Project Officer, State Government Victoria
Major community events throughout the year
Around 45%
of NRL players are of Pasifika heritage
180,000
Pacific Islanders in Australia in 2019
Major
Diplomatic focus and engagement through sport
Around 50
Media and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL PACIFIC AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Sudirman Cup Testimonial – Watch the testimonial from Loke Poh Wong, Tournament Director/Badminton Legend
- MoneyGram Testimonial – Watch the testimonial from Deepika Chadha and Alma Salen, MoneyGram’s Marketing Managers
Lebanon and Iraqi – major community groups
335,530
Arabic speakers in Australia in 2019
Arabic Muslim
community hold major celebrations around Eid and Ramadan
Major
Diplomatic focus and engagement through sport
410
Arabic media outlets and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL ARABIC AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- The Guardian Media Coverage – Yalla Yalla! The joy and pain of supporting Iraqi football
- Financial Review Media Coverage – How sport is forging pathways into multicultural communities
Cultural Pulse can reach 2,000,000 Indonesians in Indonesia
34,000
Indonesian international students in 2018
90,000
Indonesians in Australia in 2019
Major
Diplomatic focus and large number of students in Australia
Around 50
Indonesian media outlets and community organisations in Australia
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL INDONESIAN AUDIENCES, INCLUDING:
CASE STUDIES
TESTIMONIALS & MEDIA COVERAGE
- Sudirman Cup Testimonial – Watch the testimonial from Loke Poh Wong, Tournament Director/Badminton Legend
- Neos Kosmos Media Coverage – AFL kicks goals for multicultural Australia
SOUTH ASIA
EUROPE
SOUTH EAST ASIA
MANY OF OUR CLIENTS HAVE WORKED WITH US TO REACH LOCAL AND INTERNATIONAL AUDIENCES, INCLUDING: