Real Madrid – World of Football
The company sells fresh milk and infant milk formula all around the world and was seeking research and insights on the feasibility and potential success of entering the Korean market. Our challenge was identifying, accessing and engaging South Korean mothers in Australia who had been in the country less than 6 months.
Football Federation Australia
AFC Asian Cup 2015
As the AFC Asian Cup was held in Australia for the first time, our objective was to engage and connect Asian communities and build awareness of the tournament. With a well-executed marketing and research campaign, CulturalPulse achieved beyond their tournament attendance target with over 650,000 fans.
Department of Planning & Community Development Victoria – AFL
To assist the AFL Multicultural Program in bringing in external corporate partners through the creation of a new integrated program, 4000 surveys of school children were completed to evaluate the impact of the program. From this, an upgraded program was designed, which secured NAB and Australia Post as partners.
Rugby League World Cup 2017
CulturalPulse was appointed as the official multicultural marketing partner to engage diaspora communities of participating teams in Australia. By creating an effective community engagement and media program, the event saw sold out matches and high attendance at the Lebanon matches against the Kangaroos and England.
WorldRemit is one of the world’s fastest growing ‘fintechs’ and CulturalPulse are appointed as their marketing agency in Australia, executing data driven community engagement and content marketing through CulturalPulse. In 2018, WorldRemit experienced a double-digit annual growth in all target communities.
After partnering with MoneyGram, 7 Eleven wanted to create awareness and grow their network within Indian and Bangladeshi communities. By executing a community engagement campaign and working with influencers, major reach and growth was seen in 7 Eleven centred transactions and accounts in various Indian segments.
MoneyGram ICC 2015 Trophy Tour
As an International Cricket Council protected partner, MoneyGram’s objective was to utilise ICC assets to generate traction, engagement and leads by leveraging Diwali Festivals in Australia. This saw success through a combined reach of 200,000 Indian community members, and 10,000 leads for MoneyGram follow-up comms.
Val Morgan – Access Asia
As Australia’s premier supplier of cinema screen advertising, CulturalPulse was appointed as the first multicultural engagement partner to leverage the growth of Indian and Chinese films. By providing research and insights, CulturalPulse assisted Val Morgan in co-designing and launching the Access Asia program.
Department of Home Affairs
After investing $40 million into an integrated communications campaign, the Department of Home Affairs asked us to engage and survey key communities at grassroots levels in target countries. We achieved this by conducting 35,000 surveys across six countries, measuring campaign, message and channel effectiveness.
Tourism Events Queensland – Sudirman Cup
With ticket sales for the tournament well below target, our challenge was to engage participating Asian communities outside of mainstream marketing. Providing research and insights, as well as a community engagement and marketing program, CulturalPulse saw major success with 10 million touchpoints and a sold-out final.
Tourism Events Queensland – Brisbane Global Rugby Tens
MoneyGram Strategic Marketing Program
As the second largest money remittance service in Australia, CulturalPulse was engaged to drive growth in key segments through a strategic campaign. Following this, MoneyGram saw a dramatic revenue growth between 23% and 42% YOY across all corridors and an increase in brand loyalty seen through a major insights survey.
Melbourne Arts Centre
To drive awareness and ticket sales of the Manganiyar Seduction to diaspora communities across Melbourne and Australia, a digital and social strategy was implemented across the CulturalPulse platform, as well as a special “Holi” ticket offer. The result was 50% Indian ticket buyers on two consecutive sold out nights.
Department of Foreign Affairs & Trade – MIKTA
Our challenge was to bring together the five MIKTA communities in celebration of Australia being the chair. With the implementation of two ‘Miniroos’ football programs and a community engagement, media and marketing program, we gained a 100,000 media reach across 14 outlets and saw 500 attendees across events.
Department of Foreign Affairs & Trade (DFAT) – Korean Engagement Program
After Foxtel won the rights to broadcast Euro 2016 football championships, our challenge was to drive subscriptions in participating communities. Through segmented, multicultural media and digital content marketing, we achieved a reach of over 400,000 community members, and 3000 new subscribers from European communities.
Cricket Australia – A Sport for All Program
Cricket Australia’s aim was to combine their separate community engagement programs for underrepresented cricket segments under a single grassroots program and platform. CulturalPulse helped CA create and launch a new umbrella diversity program that was commercialised with CBA, who invested $15 million over three years.